Is your brand the answer when travellers ask ChatGPT, Gemini or Perplexity?
Travellers increasingly ask AI assistants for recommendations instead of Google. We measure how ready your website is for AI to find, read and understand, and fix what’s holding you back.
Your next customer is asking an AI, not Google
A growing share of buying journeys now begins with a question to an AI assistant:
- “Where should I stay in Mallorca?”
- “Which hotel is best for a family of four?”
- “Who can organise a trip to Morocco?”
- “What’s a reliable agency to book my holiday with?”
- “Plan me a long weekend in Lisbon.” etc.
If an assistant can’t read your site, it doesn’t stop, it answers from booking platforms, review sites and travel media instead. And unlike Google, there’s no results page to check. The loss is invisible.
SEO made you rank. GEO makes you easier to recommend
Generative Engine Optimization (GEO) is about making AI engines able to do three things with your brand:
Discover
The AI has to be able to reach your site and read it. We make sure nothing blocks it and that your content is organised in a way it can actually take in.
Understand
Being read isn’t enough. The AI also has to understand who you are, what you offer and who you’re for, so it doesn’t mix you up or describe you wrongly.
Cite
When a potential customer asks an AI for a recommendation, you want it to name your business, not just describe the category in general. No one can guarantee an AI assistant will do that. What you can do is earn the chance: a site the AI reads and understands can be named; a site it cannot read or understand cannot.
Measure it with TADI
TADI stands for Tourism AI Discoverability Index. It measures something you can’t see today: how ready your website is for AI assistants to find, read and understand it. We check your site the way an AI assistant would and turn the result into a single score from 0 to 100, with a plain report that shows exactly what to fix first.
TADI scores your site’s readiness, not how often assistants mention you. It measures the part you can actually control: whether AI can read and understand you.
From invisible to AI-ready, in four steps
Audit
We run your TADI score and see how ready your site is for AI today.
Diagnose
We show you what’s holding you back, and why.
Implement
We make the fixes so AI can discover, read and understand you, the groundwork that makes being recommended possible.
Monitor
We re-run your score over time as your site and the AI landscape change.
Most of it isn’t about spending more. It’s about doing it right
The fixes are rarely about budget. They’re about how your information is written, structured and presented, so AI can read it, understand it and trust it. We handle that work with you, and track the difference.
Built for tourism first
We start where AI recommendations already move real bookings: hotels, bedbanks, incoming agencies and travel agencies. The same method works for any brand, so we grow from there.
Questions, answered
What is GEO, in plain terms?
Getting your brand found and described correctly when people ask an AI for recommendations. Like SEO, but instead of ranking on Google you want to be readable to the AI that answers.
Why does this matter for my business?
Travellers increasingly ask ChatGPT, Gemini or Perplexity instead of scrolling search results. If the AI can’t read your site, you won’t be suggested, and you’ll never see the booking you lost.
Which AI assistants does this cover?
We prepare your site for the crawlers behind the main assistants, such as GPTBot (ChatGPT), ClaudeBot and Google’s AI, and check they can reach and read it. We don’t control what an assistant finally says, we make sure it can read you in the first place.
Do I need to rebuild my website?
Usually not. Most of the improvement comes from adjusting how your information is structured and described, and adding the right signals, on top of the website you already have.
What is TADI?
Our scoring system. It measures how ready your website is for AI to find, read and understand, gives you a single score from 0 to 100, and a prioritised list of what to fix first. It measures readiness, not how often an assistant mentions you.
See how AI reads your site today
We’ll run your TADI score and walk you through what’s holding you back, no jargon. A clear picture of where you stand.
From the blog
Articles on getting found and cited by AI assistants.